![]() Finding this unacceptable, she took to social media to share photos of herself sausaged into a should-be-too-big eyelet dress, and some poignant commentary about the brand’s sizing. A comfortable fit would have required her to go up three sizes, at least. WHAT SIZE H AND M SWEATER FULLShe was baffled that H&M’s size chart had her going up to a size 16 – a full two sizes – just to be able to fit into the garment at all. In the post, Lowri spoke about her experience as a size 12 woman shopping at H&M. In 2017, a Facebook post by an English gal named Lowri Byrne went viral. Why the sudden change? Well, it might not be as sudden as it seems. Previously, their smallest size in women’s clothes was a 2, but with the shift, a size 0 was in order.ĭress with Ruffled Collar, $34.99 | Biker Joggers, $24.99 What about the smallest sizes, you might ask? H&M, for the first time, has added a size 0 to their size options. This includes H&M’s XXS-XXL size range as well as their 0-10/12-24 size ranges across the USA, UK, and other select regions. For example, if you previously wore a large at H&M, you’ll now likely wear a size medium, etc. H&M has adjusted their size chart to fit more closely with North American (read: larger) sizes. We’ve been shopping H&M since before they went online, and this size chart change might make them even more accessible than before.īasically, if you’ve always needed to go up a size or two when shopping at H&M, those days may be over for you. ![]() I’ve been a professional bargain hunter for 10 years now, and it is super rare to see a brand change their size chart. Recently, I was checking into H&M‘s website to take a peek at the new fall/winter arrivals and noticed something curious – a note on the front page alerting shoppers that their size chart has changed.
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